Where is price POP typically installed on store fixtures?

Price POP (Point of Purchase) is typically installed in the center of fixtures because this placement maximizes visibility for customers. When price information is positioned centrally, it catches the attention of shoppers more effectively as they navigate through the store, helping them to make informed purchasing decisions.

The center placement allows for easy readability, ensuring that the price is immediately noticeable and can be quickly compared to other products. This strategic positioning also reinforces product value and aids in influencing purchasing behavior, as it helps create a streamlined shopping experience.

While there are other potential locations for price displays, the center of fixtures is considered the most effective spot due to its prominence and ability to engage customers as they shop.