What is the ultimate goal of effectively handling customer complaints?

The ultimate goal of effectively handling customer complaints is to maintain customer satisfaction. When customers express dissatisfaction, it is an opportunity for the business to engage with them constructively. By addressing their concerns, acknowledging their feelings, and working towards a resolution, businesses can turn a negative experience into a positive one. This approach not only helps retain the customer but can also foster loyalty, as customers appreciate businesses that value their feedback and strive to improve their experiences. In the long run, satisfied customers are more likely to become repeat customers and advocates for the brand, enhancing overall business success.

The other options do not align with the goal of fostering a good relationship with customers. Denying responsibility or avoiding communication can lead to further dissatisfaction, while increasing product returns does not contribute to a positive customer experience and may signal poor service or product quality.