What is the purpose of price POP in retail?

The purpose of price POP, or point-of-purchase signage, in retail is primarily to communicate product names and prices. This type of signage is strategically placed near products to provide customers with crucial information that can influence their purchasing decisions. By displaying product names clearly along with their corresponding prices, retailers help shoppers quickly understand the value of what they're considering buying, which reduces confusion and enhances the shopping experience. This is essential for driving sales, as customers are more likely to make decisions when details are presented transparently and prominently.

While enhancing visual appeal and attracting foot traffic can be outcomes of well-designed displays, the main objective of price POP is to ensure that critical pricing information is conveyed to customers effectively. Reducing operational costs is generally not associated with the function of price POP, making it less relevant in this context.