What is the primary function of the Uniqlo app?

The primary function of the Uniqlo app is to allow customers to browse collections and make purchases. This app serves as a digital storefront where users can view the entire range of Uniqlo products, making it easy to explore new arrivals, seasonal collections, and promotions. It enhances the shopping experience by providing features such as filtering by size, color, and type of clothing, enabling customers to find exactly what they are looking for quickly. Additionally, the app facilitates a seamless shopping journey that includes adding items to the cart, checking out, and handling payments directly through the mobile platform, which is essential for modern retail.

While other functions like providing store locations, assisting in job applications, or tracking customer loyalty points may be present in various apps, they do not encompass the primary purpose of the Uniqlo app, which is fundamentally oriented towards enhancing online shopping and customer engagement with the brand.