What is the main purpose of Uniqlo’s "Uniqlo Re.Uniqlo" program?

The "Uniqlo Re.Uniqlo" program is designed primarily to promote recycling and extend the lifespan of clothing. This initiative reflects Uniqlo’s commitment to sustainability by encouraging customers to return their used clothing for recycling and reprocessing rather than discarding them. Through this program, Uniqlo aims to reduce textile waste and contribute to a circular economy where the materials from old clothes can be reused to create new products or repurpose existing items. By emphasizing the importance of recycling and the environmental impact of fast fashion, the program fosters a culture of responsible consumption. This aligns with increasing consumer awareness and demand for sustainable practices within the fashion industry.