What is the criterion NOT considered in product layout at Uniqlo?

The criterion that is not considered in product layout at Uniqlo is popularity. In product layout decisions, factors such as price, season, and material play crucial roles because they directly impact inventory management, product display design, and overall merchandising strategy.

Price is essential as it determines the affordability and market positioning of products. The season affects product layout significantly, especially in a fashion retailer like Uniqlo, where seasonal collections can dictate what is prioritized in-store to align with current trends. Material considerations are vital as they influence the type of displays and storage requirements within the layout.

Popularity, while relevant to sales and marketing strategies, does not influence how the product layout is structured. This is because product layout focuses on the operational aspects of arranging merchandise in a manner that promotes efficiency and accessibility rather than on the popularity metrics of specific items. Therefore, the choice of popularity does not fit as a criterion in the context of how Uniqlo designs and organizes its product layout.