What is prioritized in 'easy comprehension' of promotional materials?

Prioritizing 'easy comprehension' in promotional materials means focusing on how information is presented so that it is easily understood by the audience. A clear layout is essential because it organizes the content in a way that enhances readability and comprehension. When promotional materials have a clear and logical layout, it allows consumers to quickly grasp the information being conveyed, such as product details or promotional offers.

Without a clear layout, information can become overwhelming or confusing, making it difficult for the audience to extract key points. For instance, if the layout is cluttered or uses complicated design elements, it could obscure important messages rather than highlight them. Thus, a clear layout supports the goals of effective communication by ensuring that the audience can engage with and understand the promotional content without unnecessary confusion.

Other elements, like discount offers or product features, while important, may not achieve their full potential impact without being presented clearly. Branding elements certainly contribute to identity, but if the audience cannot comprehend the promotion due to a poor layout, the effectiveness of all components can be compromised.