What is a major competitive advantage of Uniqlo in the global apparel market?

The major competitive advantage of Uniqlo in the global apparel market is its focus on providing high-quality basics at affordable prices. This strategy allows the brand to attract a broad customer base seeking value without compromising on quality. Uniqlo's commitment to functionality and simplicity in design, along with innovative fabric technology such as HeatTech and AIRism, sets its products apart from many competitors. By offering essential wardrobe staples that combine durability and style, Uniqlo effectively meets consumer demand while maintaining a cost-effective pricing strategy, which is crucial in a highly competitive market.

The other options highlight various aspects of a company's marketing and brand presence that can contribute to its success, but they do not capture the essence of Uniqlo's core business model as effectively as its focus on quality and affordability. While effective marketing strategies and an extensive social media presence can enhance brand visibility, and exclusive partnerships can attract certain niches, these do not fundamentally define Uniqlo's competitive advantage in the same way that their affordable, high-quality offerings do.