What does Uniqlo prioritize according to its Basic Policy?

Uniqlo's Basic Policy emphasizes that customers always come first, reflecting the company's commitment to providing an exceptional shopping experience and serving customer needs effectively. This prioritization is fundamental to Uniqlo's strategy, as it drives decisions related to product development, store layout, customer service, and marketing. By focusing on customers, Uniqlo seeks to understand their preferences and respond with high-quality products that meet those needs, ultimately fostering customer loyalty and satisfaction.

While employee satisfaction, product pricing, and online sales are important aspects of the business strategy, they are secondary to the overarching goal of ensuring that customers are prioritized. By ensuring that customers are at the core of its policies, Uniqlo can adapt and innovate continually in a competitive retail environment.