What demographic does Uniqlo focus on when planning product zoning?

Uniqlo's approach to product zoning is centered on gender and age, which allows the brand to strategically organize its merchandise to best meet the needs and preferences of different customer segments. By focusing on both gender and age, Uniqlo can offer a diverse range of clothing styles and sizes that appeal to various demographics, thereby enhancing the shopping experience for a broader audience.

This demographic-focused strategy enables Uniqlo to cater effectively to specific tastes and lifestyle requirements. For instance, a distinct zoning for women's clothing, children's apparel, and men's fashion ensures that customers can easily navigate the store and find products that are relevant to them. By understanding and addressing the unique demands of different age groups and genders, Uniqlo solidifies its position in the retail market and fosters customer loyalty.

In comparison, options that focus solely on one demographic segment, such as women or children, would limit the brand's appeal and market reach. Similarly, concentrating only on income levels would address purchasing power rather than the relevant style and category preferences of the customers.