To whom should complaints be reported according to the principles?

Complaints should be reported to specific personnel depending on the nature because this approach ensures that the complaint is addressed by the most appropriate person or team who has the expertise or authority to resolve the issue effectively. Different types of complaints may require different responses; for example, a product quality issue might need to be directed to a quality assurance team, while customer service complaints might be best resolved by a customer service representative or manager. This directed approach helps in providing a more efficient and satisfactory resolution to the complaint, ensuring that customers' concerns are handled in the best possible manner.

Other options may suggest reporting to a single individual or a general employee, which could delay the resolution process or lead to miscommunication. By assigning the complaint to specific personnel, the organization can streamline operations and improve customer satisfaction.