How does Uniqlo’s focus on affordability impact its customer base?

Uniqlo’s focus on affordability significantly expands access to a wider market. By offering clothing at competitive prices, Uniqlo makes fashion more accessible to a larger demographic. This approach appeals to budget-conscious consumers, including students, families, and individuals who may not have previously engaged with fashion brands due to cost. As a result, more people can purchase their products, which increases the brand's reach and enhances customer loyalty over time, as consumers appreciate the value they are receiving.

This affordability strategy does not limit the brand's growth but rather encourages a broad customer base, allowing Uniqlo to attract consumers who may seek quality apparel at reasonable prices. Therefore, expanding access to a wider market is a natural outcome of this pricing strategy.