How does Uniqlo measure customer satisfaction?

Uniqlo measures customer satisfaction primarily through surveys, feedback forms, and monitoring online reviews. This method provides direct input from customers regarding their shopping experience, product satisfaction, and overall perception of the brand. Surveys and feedback forms allow customers to voice their opinions in a structured manner, while online reviews offer insights into customer sentiment on various platforms. This multifaceted approach enables Uniqlo to gain a comprehensive understanding of customer preferences and areas for improvement, facilitating better service and product offerings.

Other methods like tracking sales numbers might indicate performance but do not directly reflect customer satisfaction levels. Similarly, conducting interviews with staff or analyzing store visit frequency might provide relevant data about operations but lacks direct insight into customer perspectives, which are critical for understanding satisfaction.